New age textile developer sets up at ErinaThe developer of a new age textile product and its marketing arm has established their head office and global marketing office at Erina.
Vara Australia is a start up company led by Scott and Lynda Dierikx and is poised to take the active, outdoor sports and surf wear sectors by storm.
At the same time the company that has developed the yarn to produce the fabrics, LincSpun, operates within the same office providing close business and technical support.
Lincspun Group owns an international patented spinning technology specialising in the engineering of yarns. Their Trinomax yarn, which is exclusively used by Vara, is merino wool fibre based with advantage specific filaments added to produce fabrics with exceptional capabilities.
Vara Australia has long been the brainchild of LincSpun’s Managing Director, Jean-Michele Libeau.
Through his pioneering work in this field, the prototype Vara garments have met with universal approval from numerous potential markets.
Significantly, individuals and groups who routinely push the limits of human endurance (e.g. fitness professionals, high level athletes and even polar explorers) have found the products to be exceptional.
LincSpun’s global marketing operations were relocated to Australia in 2008 and now it has been decided it is finally time to launch Vara as a commercial entity.
The first garments available will be stylish T-shirts featuring the company’s distinctive ram’s head logo, as well as Trinomax shirts and sports socks.
An exciting product being introduced is Australian merino-based ‘Trinomax’ wet-shirts (‘rashies’), which are undergoing final stage development and testing.
Designed and manufactured in Australia, these naturally based wet-shirts will revolutionise surf and swim wear, due to their exceptional temperature regulation, breathability, comfortable fit, durability, natural UV protection and resistance to dirt and odour build up.
In order to ensure that the garment performance meets the requirements for Australian conditions, the Gosford City Lifesavers have agreed to trial the prototype wet-shirts for Vara this summer on the beach and in the pool.
The scope for Vara Australia to provide superior performance garments to various markets is endless.
With such an open ended range of possibilities available to Vara Australia, plus its customer driven product development, plans for profit-sharing with local community organisations, and excellent environmental credentials, this grass-roots company will certainly be one to watch.
Vara Australia is now keen to hear from serious investors who can help to make this brand an Australian household name.
For more information email Jean-Michel Libeau at firstname.lastname@example.org