Blink Mobile steals march on industry big guns

Mobility has taken a step forward with the mydot system from Blink Mobile, which strips away content that is unwanted on a mobile phone yet presents additional material to enhance the overall mobile experience. At the same time the system is so easy to use that no programming is required.

Once the owner of the website has determined what content will be of value to mobile subscribers, the system will provide it in a no-fuss “fluff-free” way that doesn’t burn up time or bandwidth. Darren Besgrove, Managing Director of Blink Mobile said, “Mydot does away with material that doesn’t make sense in a mobile world, even though it seems fine on the desktop Web.”

“It also allows websites to embellish their own material with content from other sources all pulled together into a single mobile response.”

Central Coast Business Review has become an early adopter of the technology, which enables subscribers to read the publication’s articles and other information while on the move.

“Our content is now available when and where you want it, and using the system is as simple as accessing our mydot website – just connect to the link www.mydot.mobi/ccbr,” said Managing Director, Edgar Adams.

Of course, the technology is not restricted to online publications like Central Coast Business Review. Mr Besgrove said that the service is a highly cost-effective tool that is applicable to a wide range of organisations, including large companies wanting to test the value of Web 2.0 applications.

It is a straightforward way to improve the business benefits of a website by adding value for customers on the move,” he explained. “No matter how professional your website is, the chances are that it won’t provide what your customers turn to when they’re on the move. On a mobile phone they want answers.”

“But the beauty of this service is that website owners don’t have to build applications. The service takes care of the tricky technology, by sensing the type of device being used to access the site and adjusting its output to suit. That means customers don’t have to worry about catering specifically for separate devices, such as the iPhone and BlackBerry,” said Mr Besgrove.

“Instead the service provides an answerSpace toolkit where website owners set up appropriate keywords that then provide pathways to answers that are available to mobile phone users via the mydot mobile website. It allows you to instantly mobile-enable the answers your customers most need when they’re out and about.”

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