Good Gear gets Wyong Council contract

The awarding of the contract which is for three years follows a July 2009 resolution by Council to weight tenders with Australian content.

The projected total value of the contract is $553,000.

Goodgear started life as a retail embroidery business in the Imperial Centre, Gosford over thirty years ago. They have been manufacturing and supplying a diverse range of personalised clothing and branded corporate accessories to consumers and businesses throughout Australia ever since.

Owned by local residents Michael and Jacqui O’Callaghan the business operates a contemporary warehousing, distribution and manufacturing facility at West Gosford, two retail outlets at Tuggerah and East Gosford and an established third party distribution and supply chain network across Australia and internationally.

Commenting on winning the Wyong Council tender, Mr O’Callaghan said, “Wyong Council has walked the talk of supporting local business, and local employment. It is by this kind of decision and endorsement that credible local businesses can grow and support the Central Coast community.”
 The directors, staff and suppliers of Goodgear appreciate the vision that Wyong Council has shown in selecting Goodgear for this uniform tender and supporting our region.
Goodgear has achieved this major win competing against seven other companies, of which two were national companies, on a level playing field. It highlights the fact that we as a region have professional businesses that can supply to the highest national standards.

Understanding the tender process

The O’Callaghans were assisted in preparing their tender by Jack Zervos of ExecuCon in Gosford who specialises in providing such advice.

Mr Zervos said, “Yes it was a very demanding and complicated tender request but far from unusual for government organisations particularly in the post ICAC era of transparency and political correctness.

I think the three key things to understand with these situations is that:-

1)     The buying organisation putting the request together knows very little if anything about the products or services they are sourcing and are generally cutting and pasting from a library of data.

2)     The primary drivers in the decision making process is identifying the supplier that poses the lowest risk to the organisation (i.e. will require the least amount of time to administer and manage).

3)     They use a very objective and percentage / compliance driven spreadsheet to calculate the most attractive respondent. If you know the criteria on the spread sheet, pitch the proposal / match it to the criteria and you are a long way towards success.

“With this in mind, the response needs to address these key considerations … get these right, articulate them, demonstrate them and you will invariably come out on top of the spread sheet.

Having a good product and/or service invariably is also important however but not enough in isolation unfortunately.”

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