Cover Story – Peter Rubin

Established as a small family start-up in December 1995, Prestige Wedding and Event Hire has grown steadily over the past 21 and a half years to become one of the largest and most highly regarded providers of quality event structure and equipment in NSW. Renowned for their adaptability, innovation and going above and beyond to serve the needs of their clients, Peter Rubin and his team have an unmatched reputation of excellence in their industry. With a strong loyal client base founded on word of mouth referral, the company’s project and clientele list is impressive. They are the preferred event infrastructure supplier for some of the largest events in regional NSW, including Lovedale Long Lunch and A Day on the Green as well as major horseracing, corporate and charity events, to name just a few.

As founder and Managing Director, Peter remains full time at the helm of the business at an age when most are enjoying retirement. His passion for the business, his clients and his people is apparent on first meeting and makes it clear that he wouldn’t want to be doing anything else. Peter is capably supported in the business by his wife Connie and has also been supported by many other close family members over the years. In this regard, Prestige Wedding and Event Hire is a true family affair. Despite its size and capabilities today, the company maintains its small family business feel in terms of service, culture and values.

Peter began his first business venture relatively late in life (late 40s) shortly after taking a voluntary redundancy from Westpac in 1995 following 32 years in the banking sector. Inspired by a banking client and friend who owned a party hire business in Sydney, Peter saw potential on the Central Coast where there were only two party hire businesses operating at the time. So in December that same year, Prestige Party Hire (as it was first called) was open for business, with son David and wife Connie supporting Peter. A few years later, the Rubins’ daughter Alison and her husband Marcos left successful banking careers to come onboard. The company grew steadily, outgrowing two premises before moving to its current sizeable premises in Ace Crescent Tuggerah nine years ago.

Peter credits exceptional customer service as the number one reason for the business’ success. “We always answer our phone no matter what time or day it is,” said Peter. A case in point was when Newcastle Disease devastated Mangrove Mountain’s poultry industry in 1999. Peter received a phone call from the Department of Public Works on Good Friday looking for assistance to install marquees for isolation purposes. While it was a far cry from the events they normally provided infrastructure for, Peter agreed and was rewarded for his efforts on a job no-one else was prepared to do with three months’ well-paid work for the Department during the company’s quietest time of the year. This example typifies the level of service Peter and his team offer and their willingness to go the extra mile to meet even the most unusual request.

“Innovation takes many forms, including an ability and willingness to adapt to changing markets.”

Innovation is another area in which the company excels. Having started with the traditional peg and pole marquees, Peter decided to move into freestanding frame marquees and became the first small business owner in the industry on the Central Coast to move in this direction. Targeting weddings and corporate events with their new point of difference, the risk of taking out a substantial loan for the structure paid off and today the business uses Hoecker structure marquees almost exclusively with over 6000 sqm of structure available. They have also added a vinyl manufacturing facility above the warehouse that allows them to custom build to order. In terms of technology, Peter’s son-in-law Marcos Preller introduced a system that allows clients to view various decors for their upcoming event in 3D. Marcos also introduced sophisticated tracking systems that enable them to keep track of deliveries and inventory. Innovation takes many forms, including an ability and willingness to adapt to changing markets, and Peter and his team are very strong in this regard. For instance, knowing that vintage tables were set to trend for weddings, Peter purchased a number of recycled Oregon slabs from the Blue Mountains and handcrafted them into tables, which have since become very popular. Turnover has been steady over the years and the company’s innovative practices and cost saving measures ensure profitability never suffers and improves over time.

 

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