Posted in Editorial

One of the fundamentals in running a business is to increase turnover by finding new customers.  Not putting up the price. If you try that stunt, and many do, you will soon find that your customers are deserting you. It’s not easy.  Sometimes you are in a market sector that is mature or is geographically constrained. But there is always a way to increase the pie, you just have to think outside the box. Of course government, all levels, don’t see it that way.  Ins...

As a businessperson, or an investor, or a property developer looking at the boundless opportunities the Central Coast has to offer you would have to be very frustrated with the mixed messages that you get from government. Since the first Regional Plan for the Central Coast was introduced in the late 1970s that saw a regional shopping centre at Lisarow, which ended up in Erina a few years later, we have seen a plethora of plans and reports to guide the growth of the region. (CCBR’s res...

As we come to the end of the year and take a look back over the past twelve months, one has to wonder about the economic future of our region. Opportunities for business and investment abound and there are plenty of businesses who would relocate to the region if it was made easier. One opportunity is for the establishment of a university campus in Gosford.  This is now crucial to Gosford’s future with the Central Coast Council moving its administrative headquarters to Wyong at a ...

This month we publish the 29th edition of The Central Coast – A Better Business Environment, Investment Prospectus 2021-22 Edition This publication, supported this year by Regional Development Australia – Central Coast (RDACC) but mostly local Central Coast businesses, was first published in 1993 as an initiative of CCBR and was the first regional investment prospectus in Australia to promote investment and economic development in the region. It has been produced annually ever si...

Its been a difficult two years. The Risk Assessors never dreamt this one up. COVID caught everyone by surprise and through our Business Plans into disarray. Businesses, all businesses, depend on a certain amount of certainty. But we are now into a long period of uncertainty, some people will make it work some won’t.  It takes a particular type of person to turn adversity to an advantage. This takes me back to my very early years after World War II and Australia was accepting mi...