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Day trippers up - overnighters down

Posted on 1 June 2019
Day trippers up - overnighters down

Tourism Research Australia and Destination NSW have released visitor travel data for the year ended December 2018 for all regions across Australia and they make interesting reading for the Central Coast's tourism industry.

Domestic Daytrip Travel ('000)
2018 3,879
2017 3,568
2016 3,453
2015 3,280
2014 3,195

The past five years has seen the number of day trippers increase by 21% with 2018 showing an increase of 8.7% over 2017.

The number of domestic day trips to regional NSW increased by 4.5% on 2017 and by 17.3% compared to four years ago.

In terms of Overnight Domestic Travel the Central Coast received 1.382 million visitors down from 1.438 million in 2017 or 6.8% on 2017.

Of this number an average of 42% come to the Coast to visit friends and relatives. In other words almost half of would have come to the region anyway.

Meanwhile the most valuable visitors to the region are those stay overnight and longer. In 2018

Central Coast Domestic Visitors ('000)
2018 1,382
2017 1,438
2016 1,302
2015 1,268
2014 1,248
2013 1,309
2012 1,264
2011 1,203
2010 1,147
2009 1,169
2008 1,212

While Domestic Visitors fell back compared with 2018, visitor numbers in the region have obviously plateaued.

In fact over the past ten years the number has only increased by 170,000 visitors or 14%.

When compared with competing regions over the past two years the Central Coast has not done that well:

Regional Domestic Visitors ('000)
Region 2017 2018 %age
South Coast 3,778 4,086 +8%
Hunter 3,630 3,865 +6.5%
Central Coast 1,438 1,382 -6.8%
Blue Mountains 1,043 1,139 +9.2%

 

Regional Visitor Nights
Region 2017 2018 %age
South Coast 11,784 12,749 +8.0%
Hunter 8,999 10,502 +16.7%
Central Coast 3,923 3,657 -6.8%
Blue Mountains 2,376 2,566 +9.0%

 

Regional Expenditure ($000')
Region 2017 2018 %age
South Coast 1,820 1,843 +1.2%
Hunter 1,695 1,741 +2.7%
Central Coast 524 534 +2.0%
Blue Mountains 380 486 +27.8%

 

International Overnight Travel

This market segment reveals that Central Coast received 68,800 international overnight visitors in 2018 which translated into 851,000 visitor nights. It also reveals that in spite of the Central Coast being so close to Sydney no effort is put into attracting this high yield market.

The Table below highlights the unpredictability in this market segment, which is as a result of a lack of promotion in recent years.

International Overnight Visitors ('000)
2018 851
2017 956
2016 650
2015 947
2014 825

 

Tags: June 2019 Tourism News

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