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Personalised Favours in the AFR Fast 100 Club

Posted by Edgar Adams on 8 August 2022

West Gosford online wedding and special occasions personalised gift store has joined the elite AFR Fast 100 club being placed 61st among Australia’s fastest growing businesses in 2021.

What started off ten years ago as a good idea has mushroomed into a $10 million business with over 60 employees that is as much an online retail business as a manufacturing business.

Melissa Wilkinson, an industrial designer, was looking to buy personalised wedding gifts for some friends who were getting married and found there was nothing on the market that fitted her ideas for such a special occasion.

She started by sourcing suitable products and embellishing them by engraving or adding personalised artwork thereby adding value, then selling them on eBay. That was in 2010 and she soon found that she had hit on a niche market and established Personalised Favours online.

The business took off and it wasn’t long before the workload necessitated additional help and Ms. Wilkinson brought her brother-in-law Matthew Mosse-Robinson, a corporate banker for eight years, into the business.

Personalised Favours won the Australian Bridal Industry Academy Awards in 2014 and 2015.

The last financial year saw Personalised Favours’ turnover increase by a whopping 25% due to changes bought about by COVID and the numbers of people in isolation buying online.

Author:Edgar Adams
Tags:Business News

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